Welcome to
Seoul
South Korea
Seoul is one of the world's most dynamic and forward-looking cities — a place that has gone from wartime devastation to global cultural powerhouse in just two generations. Ancient palaces like Gyeongbokgung stand in the shadow of glass skyscrapers, while the Han River bisects a city that never seems to sleep. Korean cuisine — barbecue, bibimbap, kimchi, and the fiery stews of the pojangmacha food tents — is having a global moment, and Seoul is the best place to understand why. Add the global influence of K-pop and K-drama, the beauty rituals of Myeongdong, and the cutting-edge fashion of Hongdae, and you have one of Asia's most exciting destinations.
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Bukchon Hanok Village
600-year-old tile-roofed homes packed into Seoul's most photographed hillside neighborhood.
Changdeokgung Palace
A royal palace where centuries-old architecture meets one of Seoul's great secret gardens.
Dongdaemun Design Plaza
Zaha Hadid's gravity-defying landmark reimagines Seoul's design future.
Gwangjang Market
Seoul's oldest covered market, built on a century of street food and silk.
Gyeongbokgung Palace
The grand heart of Joseon dynasty Korea, still standing in central Seoul.
Hongdae District
Seoul's youth-powered playground where street art, live music, and late nights collide.
Insadong
Seoul's historic arts district where traditional culture meets contemporary craft.
Lotte World Tower
Seoul's tallest skyscraper puts the entire city at your feet.
Myeongdong
Seoul's most electric street market, where K-beauty meets Korean street food.
Namsan Seoul Tower
Seoul's most iconic skyline view, perched 480 meters above the city.
Why should you go to Seoul
What other travelers have to say, based on real reviews.